2014
In her 2014 book, "Distributed Attention: A Media History of Distraction" (Diaphanes Verlag), Petra Löffler examines how the human attention span has developed and changed in the context of various media technologies. Löffler does not view distraction as a deficit, but rather as a specific form of perception in modern, mediatized environments.
Within this media history, Max Neuhaus plays a central role as an artist who deliberately integrated the "distributed attention" of urban audiences into his artistic practice.